Ben Hughes 'Design Theory, the Consumer Experience and Creativity in China'

Series TwoIn this episode of #TheNewAbnormal, I interview Ben Hughes, Professor at the Beijing Institute of Technology. He's also a consultant at, and an ex-professor of, the Central Academy of Fine Arts School of Design in Beijing; and was previously a consultant at the Innovation Centre, Central St Martins + the Course Director MA Ind Design at CSM. In this episode, we discuss his fascinating experience of working in China over the last decade, and of his viewpoints on all things ...