Anna Kirah 'Think long-term in a short-term world'

Series ThreeThis episode of #TheNewAbnormal podcast features the renowned design anthropologist and psychologist Anna Kirah. She's an expert in pioneering qualitative research methods used to gather deep insights to understand people's motivations and expectations as well as their articulated and unarticulated needs, and to link this understanding to the design of services, products and organisational change. Anna's experience in Boeing and Microsoft has given her global recognitio...