“We drove 50% of Nicki Minaj’s sales in 30 minutes” – Stationhead’s co-founders Murray Levison and Ryan Star on pivoting to being a superfan-centric community audio platform
Ep 125: In this episode Stationhead co-founders, Murray Levison and Ryan Star speak to Editor Joe Sparrow about the platform’s role as a gathering place for superfans, and what fans are seeking in a platform that mixes music, community and commerce. Superfans are well know for their all-encompassing support of an artist, and their desire to form a community to celebrate them. Stationhead started out as a kind of live radio platform that would allow users to play music and talk around the songs, and has changed its path a little to become even more oriented around fandoms. Now, fans gather around stations to geek out about an artist’s music and chat about. them – with some artists joining in on the broadcasts for things like release parties. Joe talked to Murray and Ryan – who is also a successful artist in his own right – about what fans want and what Stationhead is doing to give it to them. Stationhead: https://www.stationhead.com Stationhead – Nicki Minaj fandom: https://www.stationhead.com/p/fandom/nicki-minaj-fans-stationhead Ryan Star: https://www.youtube.com/channel/UCKeFzpawPad05pLIP1NGFhA God Only Knows https://www.youtube.com/watch?v=NADx3-qRxek Scratch Your Back: https://www.youtube.com/watch?v=8US2vvG4niA Sgt Pepper’s Lonely Hearts Club Band https://www.youtube.com/watch?v=VtXl8xAPAtA&list=PL3PhWT10BW3VDM5IcVodrdUpVIhU8f7Z- Drumsticks https://youtu.be/4lJMjBU8fBM ------ 👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/ 👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo 🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb --- Send in a voice message: https://podcasters.spotify.com/pod/show/musically/message