Streaming fraud whack-a-mole: how do music distributors spot – and stop – fraud on music streaming platforms? Christine Barnum, CD Baby’s Chief Revenue Officer, explains.
Ep. 124: in this episode we’re joined by Christine Barnum, CD Baby’s Chief Revenue Officer – we’re talking about music streaming fraud, how the company tries to spot it, and what the fraudsters are doing to try to avoid being detected. Christine’s job is a form of fraud whack-a-mole: trying to spot suspicious streaming activity before paying rightsholders. We talk about her efforts in “fraud, trust & safety” from the perspective of a distributor – including how she defines streaming fraud, how difficult it is to spot, how widespread fraud really is – and what a distributor does to stop it. CD Baby: cdbaby.com Jeff Buckley - Morning Theft youtube.com/watch?v=gxJI7hlPdnY Mozart - Requiem youtube.com/watch?v=Dp2SJN4UiE4 Stamp licking guinnessworldrecords.com/world-records/most-stamps-licked-in-one-minute ------ 👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/ 👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo 🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb --- Send in a voice message: https://podcasters.spotify.com/pod/show/musically/message