AI and music marketing – how will artificial intelligence help marketers reach new fans and grow audiences? Music tech expert Virginie Berger makes some predictions...
Ep. 136: AI is promising fundamental changes to the business of music and its creation. But what about the part where music is connected to the fans? Virginie Berger is a long-established music-tech industry expert and like many people working in innovative areas of the music industry, she’s been doing deep research into the role AI will play now, and in the future. In this episode, Music Ally's Editor Joe Sparrow picks Virginie's brains on the role that AI will play in music marketing and fan engagement. Virginie explained how AI tools are already streamlining community building, creating unique fan experiences, and generating content. Virginie: https://www.linkedin.com/in/virginieberger/ - AI-driven platforms "Endel" create personalized soundscapes based on the listener's environment and mood, - "TheWaveVR," transforms how fans experience music by offering interactive and immersive virtual reality concerts. - “Landmrk” uses AI to unlock exclusive content for music fans based on their geographical location. - Arsenal London's chatbot, "Robot Pires" - Character.AI's Chatbots: Character.AI offers chatbots that fans can customize based on their interpretation of a character. These chatbots can simulate conversations with the character, providing a unique, personalized fan experience - “Cortex” and “Pattern89” analyze historical performance data to predict the success of future content, optimizing posting schedules and content types for maximum engagement. - Socialbakers (emplifi): An AI-driven social media management platform that provides advanced audience insights, content creation, and posting optimization for social media management. - Predis.ai: An AI-powered social media marketing platform that can assist in content creation and optimization for various social media platforms. - Symphony: An automated marketing platform that can help artists streamline fan development and engagement, providing AI-powered tools for content creation and audience analysis. - FeedHive offer advanced audience insights, content generation, and posting optimization for social media management. In Rainbows From The Basement: https://www.youtube.com/watch?v=sWqDIZxO-nU Flipping omelettes: https://www.guinnessworldrecords.com/world-records/most-flips-of-an-omelette-in-one-minute ------ 👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/ 👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo 🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb --- Send in a voice message: https://podcasters.spotify.com/pod/show/musically/message