Are Supermarkets loyalty discounts really worth it?

 A whopping nine million Aussies have signed up for supermarket loyalty programs hoping to pick up a bargain or two at the checkout. However, a recent survey by consumer group CHOICE found that shoppers are concerned about the potential pitfalls of these incentives. Another four out of five people surveyed think it's unfair to be charged more if you don't sign up. So, do these so-called supermarket savings pay off? For more, Network Finance Editor Gemma Acton joins.See omnystudio.com/listener for privacy information.