😯How mobile attribution differs from web attribution🤖
The Mobile User Acquisition Show - A podcast by Shamanth Rao
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Why you cant use UTM tags and cookies to attribute traffic on mobile -> and why a device ID based approach is effective. Check out the full transcript and show notes here: http://mobileuseracquisitionshow.com/episode/how-mobile-attribution-differs-from-web-attribution/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog ** Check out our podcast featuring inside stories of how technology evolves and grows: http://HowThingsGrow.co
