David Spencer, Greene King

David Spencer is the head of marketing for Old Speckled Hen at Greene King, Britain's leading pub retailer and brewer. He joins Stephen Willson to explore how marketing philosophy and practices inform middle management action.David discusses the challenges of gaining a deep understanding of customer behaviour in a context that is evolving both in terms of points of purchase and consumption.This subsequently raises the issues of how such insights are suffused into the organisation to ensure that customer desires are fulfilled in the best possible way.

Om Podcasten

The Middle is a podcast series exploring the challenges of improving middle management since that is widely acknowledged as having the biggest impact on organisational performance. Each podcast will feature an interview with a prominent executive from a wide range of contexts including public, private and charitable sectors. The host is associate professor Stephen Willson from Birmingham City University Business School.