Sustainability sells in the US consumer market

When you’re grocery shopping and see a product that claims it’s “good for the planet” or “society” - are you more inclined to buy it? If yes was your answer, you’re not alone. This is according to a joint study by McKinsey and Nielson IQ about US consumer behavior and spending. Today we’re sharing an episode from the McKinsey on Consumer and Retail podcast that talks all about it. Regular programming for The McKinsey Podcast is back in two weeks.   See www.mckinsey.com/privacy-policy for privacy information

Om Podcasten

The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.