Writing with personality

In today's episode Judith Germain speaks to Lucy Bedewi about how writing with personality helps businesses scale authentically. They talk about the dangers of using AI to write your content and the when you should use it. Lucy discusses the need for your brand voice to be consistent and authentic. She explains the need for content writers to find they own voice and not forget who they are because they spend so much time for writing for someone else. Lucy is the copywriter behind the brand My Write Hand Woman. She specialises in writing personality packed copy that converts for women run businesses. She uses the client's brand voice and zesty humour to help companies stand out online, create a fun brand presence, and scale much faster. Listen to the conversation and get personality into your writing. Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com Company Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.