Conversation with Don Cooke and Judith Germain

Judith Germain speaks to Don Cooke. They talk about how focus and commitment can lead to motivation for your team and how to avoid your employees from becoming out of sync with the organisation. Don believes that companies need to collaborate with their customers and his 3Cs process can improve employee performance to enable this to happen. The need to be Maverick and understand what solution you have to offer rather than what you have to sell can make a big difference in business.