What makes your news, newsworthy? - Amanda Bunn

Marketing Meetup Podcast - A podcast by The Marketing Meetup

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We're all guilty of thinking 'our' news is 'the' news.  Amanda Bunn has dedicated her career to the art of PR - leading the charge at digital agency Mobas as Head of PR. In this interesting talk, Amanda details the things that make your news actually interesting, as well as some interesting tips for how to structure your releases.