The Power of Live Experiences - Kristina Heney, Former CMO of Cirque du Soleil

Marketing Meetup Podcast - A podcast by The Marketing Meetup

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Kristina Heney has spent her career harnessing the power of live experiences. Whether it's at the NBA, Madison Square Garden, or most recently at the Chief Experience and Marketing Officer of Cirque du Soleil, she know that live experiences have the power to bond and awe. But, how do you get your fans to not just turn up, but also be a huge part of your marketing efforts? Well... let her tell you.