Storytelling - Jon Torrens

Marketing Meetup Podcast - A podcast by The Marketing Meetup

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'Storytelling' as a concept is now 100% a marketing buzzword. Everyone knows that people react better to stories, but few people tell them as well as Jon Torrens. Jon is an ex-games designer, part time stand up comic, current day communications coach and full time brilliant chap. In this talk, Jon explores the exact components required to tell a great story - through telling his own.