Google Ads - The Fellowship of the Bing: A Hobbit's Guide To Summering in Mordor; Mark Williams-Cook

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This is a terrific talk.  Google Ads are a massive part of the marketing mix for many, but also a complete mystery for loads more.  In this fascinating and funny talk, Mark Williams-Cook looks to demystify Google Ads, particularly for those working in smaller teams who may consider Google Ads out of their reach, all while maintaining most excellent Lord of the Rings references.