Event marketing - 10% Glamour, 90% Process - Emma Honeybone

Marketing Meetup Podcast - A podcast by The Marketing Meetup

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Anyone can host an event, it’s easy. Decide a date, a venue, send out some invites and provide some refreshments (we hear pizza and beer work well) on the day, jobs a good un. Well actually, it’s far from it. In this podcast, Emma Honeybone, head of relationship marketing for Engine Group, gives us her take on events and the process she puts into them.