Building a Business Case for Disruption - Carrie Rose & Stephen Kenwright, Rise at Seven

Marketing Meetup Podcast - A podcast by The Marketing Meetup

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How do you get businesses to buy into big, crazy, chaotic ideas? Carrie and Steven have worked with companies to put dildos in Easter eggs and put Bernie Sanders on IKEA chairs. In this talk, they speak through how they get businesses to take the risks they need to, to really disrupt the market.