024: Validating your Local Business Concept in 5 Steps

The Marketing Junkie Podcast - A podcast by Michele Caruana

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Validating your business idea and deciding if the business model you hope to run can be profitable in your area will help give you clarity on whether or not you should move forward, whenever the time is right for you personally and financially. It can help you to FINALLY stop wondering “what if?” so you can move onto “when”. OR, if you decide that your “dream” would NOT be successful in your area, you can progress into, “what’s next”. Either way, you’ll be looking at a much clearer picture. Plus, if you SKIP this validation process, you run the very real risk of opening a business that is doomed from day-1 for failure (but more about that in the episode). I don’t want that for you, and I hope you don’t want that for yourself! So, let’s walk through the validation process I take all of my clients who would like to open a brick-and-mortar business through-- and just a side note- Some of the concepts in this episode are specific for a brick and mortar business model like funding, but most of the concepts can be applied to your planning process regardless of the type of business you’re hoping to open. Questions? DM me on Instagram!

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