046 | From Start-Up to 40K 9L cases: the (bumpy) journey to become the UK’s largest independent Rum Brand | Part 1/2 with Jack Orr-Ewing, CEO of Duppy Share Rum (London, UK)

In Episode 046 I had the pleasure of chatting to Jack Orr-Ewing. He is the CEO of the Westbourne Drinks Company - The Duppy Share. He brings an incredible experience of the various stages of brand development from the start to reaching scale in a market. We dived into efficient marketing spend and how to align the route to market to each brand stage. I hope you will enjoy our chat. Time Stamps 0:00 Introduction 1:00 Building Demand 5:09 Entering A New Market 10:43 Selecting Bars 15:11 Differentiating Your Brand For On-Trade 23:08 Utilizing Portfolio To Enter Bars 28:47 The Target Consumer 31:45 The Duppy Share 34:21 Outro About The Host: Chris Maffeo About The Guest: Jack Orr-Ewing