029 | Building Bottom-up in the US 3-tier system | with Brian Rosen, Chairman of Growth Beverage (Chicago, IL, USA)

In Episode 029, I had the pleasure of chatting to Brian Rosen. He is the Chairman of Growth Beverage and Founder of InvestBev, Sprout Beverage, Bev Strat and Algoma Capital. He has decades of experience in building drinks brands in the US. He gave us incredible insights about the dynamics of the US market. I hope you will enjoy our chat. Time Stamps (5:08) How To Spend Money Effectively(12:28) Building Demand Effectively(15:04) Home Court Advantage(18:39) Doing The Boring Stuff(27:35) Running Out of Money(31:25) Breaking Into The US(40:00) Demand Generation About the Guest: Brian Rosen