017 | Bar Scene dynamics: from advocacy programs to how to approach top bars | Part 1/2 with Adrián Michalčík, Global Winner Diageo WorldClass 2022 (Oslo, Norway)

This is the first episode of the chat between Chris Maffeo and Adrián Michalčík. He is the Global Winner of the Diageo WorldClass 2022 and Global Top 6 in 2016. He is the Director of Mixology at Pier 42 in Oslo. They discussed: • The importance of On-trade in brand building, especially in dark markets. • What can small brands learn from Global Brands' Advocacy Programs. • How Salespeople can prepare themselves before approaching a bar. • Latest developments in the Czechoslovak and Nordic bar scenes. • The Italian and Czechoslovak connection in the Global bar scene. • How top bars decide which brands to list on their offering About the Host: ⁠⁠⁠Chris Maffeo⁠⁠  About the Guest: ⁠⁠⁠⁠Adrián Michalčík