Mickie Kennedy | How to get noticed in mainstream media with persuasive press releases

Q. What has always been the best form of promotion and probably always will be?A. Word of mouth marketing, ie. getting people talking about you, your product or your service.Happy new year to you! Would you like some good PR?Let's get 2022 off to a flying start with one of the best ways to help you build influence and become known, without having to compete for keywords. Welcome to the world of Press Releases.My guest today is Mickie Kennedy and he's the founder of eReleases, a company that specialises in press releases and helping get other people talking about you. Who's it for? Who's it not for? What makes a compelling press release and what makes a waste of time and money as a press release?In this episode:What is a press release?Who should use press releases and why?How do you know if your press release is any good?Why press releases are so cost-effective when done right.How to get help with your press releases.How many releases do you need for a decent campaign?and more besides.Find out more about Mickie and eReleases: https://www.ereleases.com/hello-ereleases/?a=115 and take Mickie's FREE 1 hour Press Release strategy masterclass: https://www.ereleases.com/plan/ Mickie's book recommendation was Contagious: Why things catch on by Jonah Berger available on Amazon https://amzn.to/3pPpbIF Remember to visit our show sponsors BrandFace: HowBrandFaceWorks.comJoin me next time when we'll be speaking about persuasive presentation skills.To sign up for my free Podfluencer Weekly newsletter on LinkedIn, click the link: https://bit.ly/3JFUQnKDid you enjoy the show? Did you learn anything new or useful? If you did, then the best way to show your appreciation is by sharing the show to your online network. Tag me and I'll give you a shout out on an upcoming episode. Leave a review and I'll read it out on the show.Of course, if you REALLY liked it, you're welcome to support the show financially too using the link below.Support the show (https://speakinginfluence.supercast.tech/)Mentioned in this episode:Podfluence WeeklyJoin us for the official Podfluence Weekly newsletter https://present-influence.ck.page or Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6882642444815519744

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Podfluence is the show for business coaches who are aiming to grow their reach and recognition by mastering the methodologies to maximise the impact of your presentations. More and more coaches are realising that podcasts are one of the best ways to develop your personal brand, become a trusted voice and generate organic lead flow through strategic investment of time and energy. Relationship marketing is here to stay and there are few better ways to build relationships with your perfect future clients & customers than being on podcasts as a guest or starting your own podcast. Lots of people can tell you how to start a show, a few can show you how to grow a show but hardly anyone out there is showing you how you can become known as a key person of influence in your area of expertise by going on the right shows and by showing up in the right ways. Just as public speaking can increase your credibility and professional image, it all depends on being able to present yourself well, deliver messages with clarity, confidence and charisma as well as being able to keep people entertained and engaged whilst you have their ears. Few other formats have your voice going directly into the ears of most of your listeners the way podcasts do and the ability to have longer form conversations that allow people to better know you and understand how you can help them solve specific problems. Join me week by week as I share my own experience and expertise as well as those of other experts and valued voices who are maximising their impact through the medium of podcasts. You're invited to join the Podfluencers Facebook group https://www.facebook.com/mrpodfluence and to subscribe to the Podfluencer Weekly Newsletter on LinkedIn https://www.linkedin.com/newsletters/podfluencer-weekly-6882642444815519744/.