Designing America250: A Celebration of Independence

When I say Independence Day, a few of you will think of the 1996 movie starring Will Smith and Jeff Goldblum. But if you're an American, Independence Day is a celebration of the signing of the Declaration of Independence, which happened on July 4, 1776. It's a day celebrated with fireworks, family reunions, barbecues, picnics, parades and more.In 2026, America will be celebrating the 250th anniversary of the nation's founding, and America250 promises to be the largest and most inclusive celebration in the country's history.Such a monumental occasion deserves its own identity, and that task was given to the brand design agency Landor. In this interview, Ian's joined by Valerie Aurilio, General Manager and Phyllis Murphy, the Executive Creative Director of Landor in Chicago. In this interview we'll learn more about the America250 project, how Landor approached a brand intended for almost 400 million people, how the logo was designed, presented and more.Show notes and interview transcription head to https://logogeek.uk/podcast/designing-america250This episode is supported by the training course Mastering the Logo Grid.