Life Isn't a Set it and Forget it Game with Douglas Bouton

In this episode we interview Doug Bouton, cofounder of Halo Top, the iconic low-calorie ice cream brand that grew to more than $300 million in sales and became the #1 selling ice cream in the United States, outselling the likes of Ben & Jerry’s, Haagen-Dazs, and Breyers. Halo Top sold its business in September 2019, after which Doug spun out Halo Top’s international operations into Halo Top International where he currently serves as CEO. Halo Top is sold in more than 30 countries, including the United States, Canada, the United Kingdom, Germany, France, Australia, Chile, Russia, Korea, and China. In 2021, Doug launched Gatsby Chocolate, the first-ever and only low-calorie chocolate brand that’s positioned to disrupt the chocolate and confectionery category much like Halo Top disrupted the ice cream category. Doug studied mathematics and theology in college and, after graduating, he attended law school where he received his law degree.