Successfully Launching To A Small Audience

The Limitless Landscapers Podcast - A podcast by The Landscaper's Circle

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In this week’s episode we are discussing launching a new product, service or business to a small list. How I hear you ask? We will be going through a plan of how to launch successfully in this episode.The starting point is always crafting your client avatar and then deciding on your core message for your launch. This sits side by side with your values and mission is as a business. What does your business stand for? See episode 23 if you are interested in looking at business values.Your marketing strategy is always a key element of any launch. This ties in with the core messaging you are putting out there. Ensuring that your core message is running through your marketing makes it resonate with your ideal client, gains their trust and makes them more likely to buy.Utilising your website is key. Every marketing avenue will run to your website, so you need to look at web copy, lead pages or new pages on the website. This will then help with social media strategy and any ads that you decide to run. Finally, what is the end goal? This show is for anyone who is looking at extending their services, re-branding, adding new products and/or setting up a new business. Have a listen and get a plan together for a successful launch. KEY TAKEAWAYS•You don’t need a huge audience to have a successful launch•What are your goals with the launch?•Decide on your marketing activities•Don’t overwhelm yourself!•Craft your avatar•Core messaging is key•What does your business stand for?•Creating connections is key•Website content and pages •Re-marketing•Use live’s•Keep an eye on the resultsVALUABLE RESOURCESWant our done-for-you service? Find out more: https://thelandscaperscircle.co.uk/done-for-you/ See episode 23 for more on business values https://thelandscaperscircle.co.uk/dealing-with-difficult-customers-your-mindset/Questions? Email us: [email protected] If you want support, answers and help with your business, then you need to be a TLC member join our waitlist here: www.thelandscaperscircle.co.uk/waitlist/