Spread the Word: Boost Your Business with Testimonials & WOM

In this week’s episode, I’m breaking down some key strategies to really grow your business using client referrals and testimonials—two massively underrated tools. It’s something that often gets overlooked in favour of flashy marketing tactics, but the reality is, nothing builds trust faster than a recommendation from someone who’s experienced what you offer firsthand. And it doesn’t cost you anything extra. I mean, imagine having people do the promoting for you, simply because they believe in your work that much. Let’s be honest, getting referrals isn’t just about asking someone to drop your name now and then. It’s about creating a service and experience that people want to share. Think about those businesses you can’t stop talking about—there’s a reason for that. I’m covering exactly how you can make your service so memorable that clients practically become your brand ambassadors. I also talk about the power of testimonials. But here’s the trick: it’s not just about collecting them; it’s about displaying them in a way that connects with potential clients. It’s easy to have a nice blurb on your website, but if you can use these testimonials as stories that demonstrate real results, it’s a game changer. People love stories—they want to know what you’ve achieved for others like them, not just see a few sentences on a page. Another focus is on making asking for referrals a natural part of your process. When you wait too long or only ask once, you’re missing out. There’s an art to it, and I’m diving into the best ways to do it without feeling pushy or uncomfortable. The goal is to weave it seamlessly into your interactions so that it feels completely natural—and your clients are more than happy to spread the word. I also share a few personal anecdotes from my own journey, because I know just how powerful referrals and testimonials have been for growing my own business. These strategies aren’t just theory—they’re real, practical ways I’ve used, and I know they can work for you too. And the best part is, these aren’t time-consuming tactics; they’re just smart business. Finally, I want you to see referrals and testimonials as not just another tool, but as a core part of building a trusted brand. When clients vouch for you, they give your business credibility that no ad spend can match. So, take these insights, apply them to your own process, and watch the difference it makes. Remember, growth doesn’t always mean more marketing spend or bigger budgets. Sometimes, it’s just about deepening the trust that’s already there. The Landscaper’s Coach & Podcast Call us on: 02381 800 102 Email: [email protected] Send us a DM on Instagram with any questions you might have @thelimitlesslandscaperspodcast. Follow TLC on Instagram: @TheLandscapersCoach Follow our Podcast on Instagram: @thelimitlesslandscaperspodcast Follow me! Paula Warman on Instagram: @warmanpaula Website: https://www.thelandscaperscoach.co.uk