New Social Media Updates & Giveaway Top Tips

In this week’s podcast episode, Charlotte is giving you an exclusive sneak peek into one of TLC’s Limitless Lives. These are monthly Zoom calls which include a mini masterclass or topic, and coaching with members. This mini class is all about new social media updates and best practices for running giveaways on social media. Free Masterclass - Growing your design or landscaping business in 90 days or less! Sign up here: https://thelandscaperscircle.co.uk/masterclass/ New social media updates: New Instagram Search tool - allows you to search by term (information in captions). With this, you need to be putting your hashtags in the caption and not in the first comment. Link Sticker - Replacing the Swipe Up feature, Instagram are rolling out a Link Sticker. This is a button on your stories to link to external web pages. They haven’t confirmed whether this will be added for everyone under 10,000 followers. LinkedIn are removing stories - You may want to save your stories so you don’t lose them. Sensitive Content Control - You can go into your Instagram settings to turn on sensitive control to stop showing you posts which may affect you. Captions Sticker - In your stickers when you post a story you can automatically generate captions if you are speaking in a video. (this will allow your followers with sound turned off to see what you are saying) Reshare sticker - There is a reshare sticker where you can share posts (that you have recently viewed, saved or posted) on your story. You will need a base story, you could create a background in Canva or use the Instagram colour gradient background. (Note: This is being tested on accounts so not everyone will have this at the moment) Giveaways: You can reach a new audience by asking them to share and tag people in the comments. Also you could collaborate with another account to reach their audience by saying Follow @me and @ to enter this giveaway and tag 3 people in the comments. How to do an effective giveaway: You need a marketing goal - do you want to grow your following? Promote a product? Give back to your community? Increase engagement? Collaborate with another brand? Boost brand awareness? Prize - make sure your prize is attractive to your followers. Entry Criteria - how long will your giveaway be open before? A few days to a week is advised. Specify closing date and time zones as you may have followers from around the world. Is there an age limit? Also include Instagram terms and conditions. Promote- Go BOLD with the graphics, make it clear it’s a giveaway. Winner - You can use many free online tools to pick the winner at random. Send us an email to [email protected] or call us on 02380 800108 if you need help with anything. Send us a DM on Instagram with any questions you would like us to answer in an episode - @thelimitlesslandscaperspodcast. Not a TLC Member yet? Click here to view the waitlist. Follow TLC on Instagram: @TheLandscapersCircle Follow Podcast on Instagram: @thelimitlesslandscaperspodcast Follow Charlotte on Instagram: @charrussellx Follow Paula on Instagram: @warmanpaula