Marketing Insights & Website Wisdom for Landscapers with Builder Story

Ever wondered how a landscaper could transform a barren digital land into a flourishing online garden? Well, in this podcast episode, Kendall from Builder Story share secrets on the often underestimated powerhouse of a tool: the website. Kendall believes the website is the lead domino in the landscaping world. Picture this: leads rain down like confetti, but the website is the grand stage where the magic happens. Forget about the rise of social media; the website is the unsung hero. It's like the backstage pass that lets you control the narrative, strategically distributing information to captivate potential clients. Navigating the website labyrinth Kendall points out common pitfalls: the overwhelming, all-in-one showcase or the barren wasteland that leaves you wondering, "Who are these people?" His advice? Less is more. Direct your audience to the sweet spots — showcase your best work, keep it concise, and, most importantly, add the "get in touch" button on every page. All about testimonials While Kendall doesn't believe in sending potential clients on a wild social media goose chase, he's all about testimonials. Forget outdated written ones; video testimonials are key to the landscaping world. Real, authentic, and captivating, they add a touch of glamour to your website, transforming potential clients into raving fans. Content strategy Our guest emphasizes that the secret is repurposing. From drone videos to behind-the-scenes construction chaos, every snippet is a potential for your content list. Don't wait for the perfect moment; start collecting now. In the world of marketing, relationships are very important. It's not about a massive social media following; it's about meaningful connections. Shout it from the rooftops; your landscaping journey has begun. Tell everyone, because you never know where your next project might sprout from — maybe your mate's auntie's brother knows someone who needs a landscaper. Your website is the gateway, your connections are the foundation, and your journey is unique. If you're a landscaper starting out, don't overcomplicate it; keep it real, keep it authentic, and remember that, just like a garden, your business will bloom with the right seeds. Ready to spruce up your website, cultivate meaningful relationships, and transform your online presence? Visit Builder Story's website, fill out their quirky form, and watch your landscaping business flourish. The Landscaper’s Coach & Podcast Call us on: 02381 800 102 Email: [email protected] Send us a DM on Instagram with any questions you might have @thelimitlesslandscaperspodcast. Follow TLC on Instagram: @TheLandscapersCoach Follow our Podcast on Instagram: @thelimitlesslandscaperspodcast Follow me! Paula Warman on Instagram: @warmanpaula Website: https://www.thelandscaperscoach.co.uk  Builder Story Website: https://www.builderstory.co/ Instagram: @builderstory.co