Behind The Scenes: Tracking Website Success

Today’s episode is all about behind the scenes showing a conversation between Charlotte and Paula. One of the things we always do is have weekly meetings to go through all the reports and planning tasks for the following week.For our monthly website report, we include the following sections. -Google Analytics to see the total users on our website and whether they are new users or returning users.-The pages per session so how many pages on average each user viewed.-Using Google Analytics, you can also find out the age, gender, interest, location, language and device they are on. This will give you insight into your ideal client and avatars.-How people have come to the website whether that be through social media, searching in Google or more.-Setting your Google Analytic goals-Social media performance comparison to see what platform provides the best results in terms of clocks to your website.-Keeping tracking of email performances which emails were most opened and measuring clicks to your website.-Seeing if people have come from referrals e.g. your association websites.-Using Google Search Console to see what people are searching to get to your website.-What is the most viewed page on your website and which users page spent the longest amount of time on.-Looking at your site speed using Google AnalyticsIt's very important to you to keep track of how well your website is doing and the progress across each week and month to see if it’s generating enquires. Also making process documents is a good idea, so if somebody goes on holiday or gets promoted then somebody else will be able to follow the document.KEY TAKEAWAYS•Monthly reports•Using Google Analytics•Using Google Search Console•Keeping track of users on your websiteENROLMENT IS NOW CLOSED! JOIN THE WAITLIST NOW: https://thelandscaperscircle.co.uk/waitlist/ By joining the waitlist you get access to marketing masterclass ‘Getting More Customers With One Action Plan’ normally retailing at £30Podcast Website: http://www.thelimitlesslandscaperspodcast.co.uk/