Are You Too Cheap?

In today’s show we are discussing pricing and value. The problem most of us landscapers facing is competition undercutting our prices and feeling we should be forced to follow to secure projects. We are here to say don’t even think about dropping your prices.We are here to show you how to price based on value given. How to find the right customers (avatars) and how to specifically target them through sniper marketing tactics. Stop using the scattergun approach to marketing and get clear on who you want and why they want you.There are two questions you need to ask yourself when dealing with every enquiry…listen to the show to find out more!KEY TAKEAWAYS•Mindset, mindset, mindset•Pay cheap pay twice•The price is what you pay, value is what you get•Sell more by adding value•Pricing all aspects of your service well•Be comfortable with the prices you set•Know your customers ‘why’•Overcome objections•Ask two important questions of every enquiry•Look at your customer avatars•Adopt sniper marketing tactics•Stop thinking sales is not you•To close a sale is your jobVALUABLE RESOURCESJoin us on the second Marketing Masterclass Webinar all about tracking your marketing success (and failures), algorithms & paif for advertising. All in conjunction with The Association of Professional Landscapers tomorrow at 12pm! Register your place here: https://www.thelandscaperscircle.co.uk/tracking-success-webinar/ To just get in touch or request more support email: [email protected] Don’t forget to follow us @TheLandscapersCircle on Instagram and join us for some fun and games tonight for The Quarantine Games at 8.30pm on Instagram Live! Win lots of freebies and have some fun!