Anthony Wright and Designer Handbags
The Lesley Riddoch Podcast - A podcast by Lesley Riddoch and Pat Joyce - Tuesdays
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What does Anthony, a 7th generation tanner, do to diversify and, hopefully, save his company? He sets up a business making deerskin handbags, of course. But how does he brand them? Lesley calls on the services of marketing guru Suzanne George to offer her pearls of wisdom. Will Anthony take her advice?
