Trademark Bootcamp – Series 2 - Why do we have trademarks?

In this episode of Rock Solid IP, we continue our Trademark Bootcamp series with Rob Wells from Rock IP law firm in Washington, D.C. This discussion dives into why trademarks are essential for businesses of all sizes, how they contribute to brand recognition and trust, and why early trademark registration is crucial to avoiding legal issues down the line. Rob also shares insights on the importance of brand differentiation, the role of trademarks in quality assurance, and the evolving necessity of trademarks in the digital marketplace.