Launching an Estate Planning Practice: Overcoming Challenges and Creating a Strong Foundation

In this episode, attorney Laura Cowan discusses the various hurdles faced by estate planning professionals when launching their own practice. She talks about the importance of overcoming perfectionism, learning how to market effectively, and finding a niche within estate planning. Laura emphasizes the significance of education, networking, and building relationships with other professionals in the industry, particularly financial advisors and CPAs. She also explores effective marketing strategies, including workshops, referrals, and networking organizations like BNI. This episode provides actionable advice for new attorneys looking to start an estate planning practice and for those navigating the challenges of entrepreneurship.