148 - Inside the Content Marketing Strategy for Gravity Forms with James Giroux

Gravity Forms community experience manager James Giroux and host of “INPUT” shares the content marketing strategy of Gravity Forms in their new push to humanize their brand. In This Episode 00:00 - Introduction 04:07 - Greetings to James 07:16 - Process of becoming a CEM 14:26 - Like a good barbeque 18:09 - Coming up with a strategy 21:37 - Adjusting to generational shift 23:41 - Using the WP tool 26:00 - A collection of “Input” fields 30:14 - Push back on conversion content 34:10 - Where i...