S4E8 - Shifting Into Neutral

Why do we think of neutrality as a dirty word‽ Josh and Kyle highlight what makes neutral typefaces integral to the lifeblood of modern type design, both creatively and economically. Now, it may sound like such a conversation might be pretty middle-of-the-road (ya know, neutral), but a lot of ground is covered here. Does the specter of Helvetica loom over all neutral sans designs? When should we look to remove cultural inspirations from our designs? How do serifs fit into the world of neutral...