Tabitha Stapely
James Evelegh talks to Tabitha Stapely, founder & director of Social Streets, about: • being a digital first publisher launching a print magazine• their 'minimum viable product' approach• the hyperlocal community-led journalism model• the importance of community outreach and her aim to get people to fall in love with the place they live in• trying to become financially sustainable as a 'community interest company'• her journey from GQ intern to independent local publisher• her ambition to increase UGC and make 'Roman Road London' and their other sites, platforms for the whole community• the tech challenge facing all hyperlocal sites• why hyperlocal publishers should unite to facilitate ad selling across sites• why she thinks values-based publishing might be the way forward for the consumer magazine sector she used to work in• and much more(This interview was recorded on 18th November.)We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics. Hosted on Acast. See acast.com/privacy for more information.