Rosie Nixon

James Evelegh talks to Rosie Nixon, editor-in-chief of HELLO! Magazine, about: her new book 'Be kind' ("my lockdown baby")why HELLO! wears its kindness as a "badge of honour"why she has no hesitation in blocking toxic online comments; "they don't have a place in our world"how HELLO! responded to Covid, when glossy photo-shoots were harder to come bymaking royal coverage their USPwhy HELLO! is a multi-platform brand, but "print still sets the tone"making HELLO! a 24/7 brand and engaging with younger readers through Tik Tok et alwhy depth and exclusivity are what separates their content from the huge volumes of celebrity content available onlinewhy the office environment is still important ("as a journalist, you need to be seeing other people")why the future of publishing must be underpinned by a deep understanding of audience needs and... being agileand much more...(This interview was recorded on 30th November.)We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Interviews with leading figures in newspaper and magazine publishing. Hosted on Acast. See acast.com/privacy for more information.