Mike Sewell
James Evelegh talks to Mike Sewell, managing director of CPL, about: • the thinking behind their recent MBO and his plans for the future• the transition from contract publisher to content marketing agency• why storytelling skills, words and pictures are still fundamental • why membership organisations need to work out what their message is before worrying about the channels• why print still has a vital role to play in the content mix• why the hero / hub / hygiene model still applies• how Covid has accelerated pre-existing trends but also given organisations the opportunity to go back to first principles• the challenges of onboarding new staff during a pandemic (10% of CPL's staff have started during lockdown)• the important role the office has to play in the future• and much more... (This interview was recorded on 6th May.)We would like to thank our podcast sponsor, AdvantageCS, a leading global provider of subscription and membership management software. Capabilities include marketing, sales, payments and customer relationship software for publishers, membership associations and information providers. Hosted on Acast. See acast.com/privacy for more information.