James Evelegh talks to Marie Davies, managing director at Immediate Media Co, about: • why subs and recurring revenues are the key to success and the bedrock of their business• why affiliates offer an exciting new revenue stream with the challenge being to create a seamless user experience• how their craft titles have helped alleviate mental health issues during lockdown• how the subs file on their craft titles has grown 45% in the last twelve months, partly on the back of new millennial crafters• the strategic thinking behind the merging (digitally speaking) of all their craft brands into their new site, gathered.how• their new weekly newsletter strategy• how, for a specialist title, readers have a sense of ownership. The titles "belong to them".• the importance of setting clear objectives and KPIs for social media activity• why video will play an increasingly important role in the future of their craft titles• why she's excited about the future: "I think the entire business is a really exciting place to be; there's always something new to learn".• and much more...(This interview was recorded on 1st July.)We would like to thank our podcast sponsor, AdvantageCS, a leading global provider of subscription and membership management software. Capabilities include marketing, sales, payments and customer relationship software for publishers, membership associations and information providers. See acast.com/privacy for privacy and opt-out information.