Jo Allan
James Evelegh talks to Jo Allan, chief executive of Newsworks, about: • why the news media sector needs to tell a consistent and unified story• why younger readers have often turned to mainstream news brands during the pandemic• the industry's largest ever collaboration and the opportunities it presents in the future• Newsworks' efforts to raise awareness of blocklists (a "blunt tool")• their latest ad effectiveness research and how they're targeting brands who are under-investing in news media• how their biggest challenge is shifting perceptions in younger media planners• what news media can learn from the success of the big social media platforms• why the industry's efforts to improve diversity and inclusion are so important• and much more…(This interview was recorded on 21st September.)We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics. Hosted on Acast. See acast.com/privacy for more information.