Helen Fish
James Evelegh talks to Helen Fish, group chief executive of Executive Grapevine, about: • their transition from traditional publisher to marketing services company focused on lead generation• the importance of research and understanding your readers: "you've got to walk the steps with your readers".• how GDPR was the biggest opportunity to take market share• why 'time on page' is the key metric• why the future is in personalised content (though the audience might not be ready for it yet)• delivering an outstanding experience to all stakeholders through putting people first• the constant search for improvement: "I don't believe in relaunches; change happens daily".• why she has no intention of going back to being an office based business• her thoughts on the future of events - virtual vs in-person• the critical importance of having unique, sticky content: "invest in your journalists and you will reap the rewards".• and much more…(This interview was recorded on 12th August.)We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics. Hosted on Acast. See acast.com/privacy for more information.