Georgina Rushworth
James Evelegh talks to Georgina Rushworth, head of marketing at Pharmaceutical Press, about: • the challenges of setting up a new team• how the world of subs marketing has changed since she first started ("nothing but everything")• how marketing technology underpins everything they do and her hopes for their new soon-to-go-live marketing automation software• how you should never rest on your laurels and never stop looking for better ways of doing things• her approach to management ("articulate a vision and empower the team")• the differences in marketing an academic brand as opposed to a mainstream B2B one• how job satisfaction is found in the numbers, the joy of seeing the impact your idea has had• and more...(This interview was recorded on 29th April.)We would like to thank our podcast sponsor, AdvantageCS, a leading global provider of subscription and membership management software. Capabilities include marketing, sales, payments and customer relationship software for publishers, membership associations and information providers. Hosted on Acast. See acast.com/privacy for more information.