Gavin Thompson
James Evelegh talks to Gavin Thompson, Newsquest's regional editor for Wales, about: their decision to launch The National last year (in part due to London-based news media not fully understanding Welsh needs)about its mission to promote a sense of Welsh identity and pride in the countryits three core content pillars (Welsh culture, the devolution settlement & social justice)how print was an important part of their launch, and might be an important part of their future, but for now, is a distractionhow the new title fits in with Newsquest's existing Welsh titlesits dual focus on growing digital subs and audience reachhow newsletters will play an important role in subscriber retentionwhy they (indeed all journalists) need to get better at "talking about ourselves"how regional media has reached a tipping point and is becoming a growth business againwhy audience performance is such a key driver of business successthe importance of "feet on the ground" as opposed to reporting from a bedroom 200 miles awayand much more...(This interview was recorded on 6th January.)We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics. Hosted on Acast. See acast.com/privacy for more information.