Ed Walker
James Evelegh talks to Ed Walker, audience and content director (regionals) and editor-in-chief of InYourArea.co.uk, at Reach PLC, about: • what he learned working in some of Reach's regional newsrooms• quickly growing a digital audience in Birmingham• how InYourArea grew exponentially during lockdown• why local journalists shouldn’t always stand back and observe, but offer solutions too• Reach's plans for every county to have a 'Live' site by the end of next year• why we should never stop experimenting; the day we do, we're in trouble• why the best bit about being a journalist is seeing the difference you make• why we should never be complacent; as in Formula 1, we can always make another tweak to enhance performance• why a sustainable future lies through getting closer to your readers and by being relevant• and much more... (This interview was recorded on 13th May.)We would like to thank our podcast sponsor, AdvantageCS, a leading global provider of subscription and membership management software. Capabilities include marketing, sales, payments and customer relationship software for publishers, membership associations and information providers. Hosted on Acast. See acast.com/privacy for more information.