01:13 Dan Rookwood

”I enjoy the honesty and clarity of the Mr Porter model.” Dan Rookwood is the outgoing US Editor of Mr Porter, where he has been instrumental in creating a new media/retail logic. Dan was recently drafted to Nike, where he is going to head up their global editorial content strategy. This conversation took place in New York in October last year, and Dan had a lot to say about how retail can create content that speaks more honestly to their consumers than traditional media. Enjoy!