From YouTube Microcelebrity to Mainstream Star with Dr Kathryn Murphy

Episode 23 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool. This week Scott Guthrie is in conversation with Dr Kathryn Murphy from Sheffield Hallam University. In this episode we discuss: Kathryn's PhD charting Joe Sugg's rise from YouTube microcelebrity to mainstream starHow his model to success could be used as a...