LinkedIn Profile Optimization for Professionals with Donna Serdula #63

Linkedin Profile Optimisation for Professionals with Donna Serdula #63 Nick Day is joined on The HR L&D Podcast sofa by Donna Serdula, who is an influencer that has been pivotal in pioneering the concept of LinkedIn profile optimisation for business leaders across the globe. This work led Donna in 2009, to found Vision Board Media and LinkedIn-Makeover.com where she developed the now coveted, “LinkedIn 4-point methodology”.  Donna now has over 40 writers working for her who all work hard to help thousands of executives, entrepreneurs, sales stars, business leaders, and professionals from around the world to create professionally branded LinkedIn profiles. Donna is also the author of the book “LinkedIn Profile Optimization For Dummies,” published by Wiley. Now, Let’s be honest, when was the last time you took a detailed look at your own LinkedIn profile?  How many of you know it could be a little better and yet we still haven’t done anything to improve it?  Or perhaps the question we should be asking ourselves is this - what incredible opportunities are we missing out on because of an un-optimised profile? LinkedIn has over 610 million professionals in over 200 countries listed on the platform and for many, LinkedIn provides the first impression of you that others see.  So why aren’t we using it to its fullest extent?  What can we do to ensure we are leveraging the power of the platform more effectively? Fear not!  Because Linkedin Profile branding expert Donna Serdula is here to help! Donna has been featured on Forbes, Business Insider, Time’s Money Section, Wall Street Journal’s Market Watch, LA Times, NBC, SiriusXM Radio’s The Focus Group, and many other news outlets so without further ado, lets welcome Donna Serdula to the show! In this “Linkedin Profile Optimisation for Professionals” episode with Donna Serdula on The HR L&D Podcast, we also explore: * What do the words Human Resources mean to you? * How can we optimize our LinkedIn profile to get found? * Can you tell us more about your “LinkedIn 4-point methodology”? * Why is networking on LinkedIn now more important than ever? * How can we attract business partners and employees with our LinkedIn? * How do we create and update our LinkedIn profile for personal branding? * If I was an HR practitioner new to LinkedIn or perhaps even sceptical of LinkedIn, how would you sell it as a proposition or why is it essential we have a presence on the platform? * How did the collaboration with the publisher Wiley occur that resulted in your excellent book: Book on Amazon: “LinkedIn Profile Optimization For Dummies”? * What has working with over 6000 executives taught you about LinkedIn success? Links highlighted in this “Linkedin Profile Optimisation for Professionals” episode are included below: * Linkedin: https://www.linkedin.com/in/todonna * Book on Amazon: “

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This HR L&D Podcast is focused on helping HR and learning and development professionals to get the best out of their workforce by providing advice, guidance and best practice initiatives that will help develop the skills and capabilities that can drive the performance of your company. With advice provided by HR and L&D industry leaders, we cover a range of subjects including content curation, technology, organisational development, recruitment, strategy, performance and training practices that will help you to get the best out of your workforce. This HR and L&D Podcast aims to help you boost company performance by unearthing best practice techniques that will genuinely help HR and L&D professionals to align and execute learning, training and development strategies with requirements and priorities of your company. If you are an HR or Learning and Development professional responsible for boosting company performance, evaluating training programmes, delivering coaching and mentoring initiatives or developing training strategy then this HR L&D Podcast is for you. We hope our episodes will become a critical tool that helps you to accelerate your learning so that you can develop agile, innovative and responsive learning and development strategies that will, in turn, provide your organisation with the capability required to execute its goals. Please enjoy, subscribe, like, review and share this HR L&D Podcast and add it your favourites! This HR L&D Podcast is sponsored by Think Learning who empower organisations to create safer and better places to work through the implementation of Totara Learn, a fully featured Learning Management System. Contact [email protected] to find out more (quote the HR L&D Podcast when you make contact) In the meantime, if you have any HR or L&D recruitment requirements that JGA HR Recruitment Services can assist with, please do reach out to me at [email protected]. We are specialist HR recruiters with over 100 years of expert HR recruitment expertise (quote "The HR L&D Podcast" to receive a 20% discount on all Terms of business). You can also download free HR whitepapers and a wealth of HR articles on our website. Find out more by visiting us at jamesgray.wpengine.com. Contact us today to find out more. Tel: 01727 800 377. Email [email protected]