Is Your ROI Target Killing Your HMO Business?

In this episode, we're discussing something I believe is incredibly important: return on investment (ROI) or, as I prefer, return on capital employed (ROCE). This is undoubtedly one of the most critical metrics we should consider when appraising and analysing deals in our business. However, in my opinion, and I need to get on my soapbox here, too many people are excessively focused on this target, setting standards that are simply too high. This, in fact, hinders the future potential and perf...