Pricing & Coupons For B2B eCommerce

The Hard Truth About B2B eCommerce - A podcast by Isaiah Bollinger - Wednesdays

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Kathleen Booth has been in B2B for two decades now and has been in both the agency and SaaS world for many years. Recently she has been specializing in coupons and the problems with pricing, coupon cannibalization, and other issues around pricing at Clean.io. We discuss the complexity of pricing, coupons, and how to implement best practices with things like coupons for B2B eCommerce.

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