From Blank Slate to Authentic Voice: Why Your Marketing Needs to Show Who You Are, with Caz Binstead

Are you marketing your private practice but feel like something is missing? You’re not alone. Many counsellors struggle to bridge the gap between professional boundaries and showing their authentic selves.In this episode, I sit down with Caz Binstead to explore why authenticity is essential in modern marketing and how you can move away from the outdated ‘blank slate’ model. Together, we discuss practical ways to let your personality shine through while maintaining professionalism. If you’ve ever wondered how to attract clients who truly resonate with you, this episode is a must-listen.What We Cover:Why the ‘blank slate’ model creates barriers instead of trustHow thoughtful self-disclosure can make your marketing more effectiveThe ripple effects of showing up authentically for you and your clientsBreaking stereotypes in the counselling professionReal-world examples of marketing that feels genuine and impactfulAbout Caz Binstead:Caz Binstead is a counsellor, supervisor, and author with extensive experience in helping counsellors build ethical, authentic practices. From co-leading #TherapistsConnect to publishing her book Relational Ethics in Psychotherapy and Counselling Private Practice: Solidarity, Compassion, Justice, Caz is a passionate advocate for relational marketing and thriving private practices.Resources:Caz’s book on AmazonFollow Caz on InstagramLearn more about Caz’s workLinks to followOur previous podcast How clear boundaries help you grow your private practice, with Caz BinsteadFor my free and paid offers CLICK HERE